As a Makeup Artist, my journey in the beauty industry has been filled with both fascinating and unique experiences. I remember being on set for an Adidas campaign in NYC, as I set up my makeup kit, the production manager noticed I was wearing shoes from a different brand. To my surprise, they had a runner buy me a pair of Adidas shoes. It was a strange experience, but it made me rethink my approach to my makeup kit. Since then, I decided to remove all branding from my kit. Let me tell you my 5 reasons why I don’t display branding in my kit.
1. Versatility and Ease of Work
In the fast-paced world of makeup artistry, I work with a diverse array of cosmetic brands on various sets. With cameras constantly rolling behind the scenes, keeping brand labels concealed makes my life as an artist a whole lot easier. I can seamlessly transition between products, adapt to the specific needs of each project, and focus solely on creating stunning looks without unnecessary distractions.
2. Personalized Care for Clients
Every individual's skin is unique, and so are their preferences. Some clients may claim to be allergic to certain brands, but it's often specific ingredients that trigger sensitivities. By avoiding visible brand labels, I can concentrate on understanding the individual’s concerns and customizing makeup choices to suit their needs while being able to use proper products for the best results. This ensures a safe and tailored makeup experience for everyone.
3. Emphasizing Skill and Personality
One important thing I value is building connections based on talent and personality, rather than brand affiliations. I take pride in working with clients who appreciate my skills and unique approach to artistry. By not relying on brand endorsements, I can establish genuine connections with clients who choose me for who I am as an artist.
4. Authenticity and Product Evaluation
In an era dominated by social media, authenticity is key. I believe in staying true to myself and my craft, and that includes promoting only the products I genuinely use and believe in. By avoiding brand displays, I can freely experiment with new products on set, ensuring that I only endorse items that I truly love.
5. Honesty and Integrity
As a makeup artist, I understand the power of influence. Rather than endorsing products solely for financial gain, I prioritize honesty and transparency with my audience and clients. By concealing brands in my kit, I maintain the integrity of my recommendations and ensure that they stem from authentic experiences, fostering a sense of trust between myself and those who rely on my expertise.
In Conclusion
My decision to not display branding in my makeup kit helps me build genuine connections with my clients and audience. With this approach, it allows me to focus on what matters: creating, ensuring client satisfaction, and sharing only the best and most reliable products with my audience. As I continue to grow as an artist, I remain committed to staying true to my craft and being authentic.
Disclaimer: Just because something cost a lot and considered “luxury” it does not mean it works or good for all clients and vice versa. This is my personal opinion and my experience as an artist. you can do whatever you want, carry whatever you like, if it works for you by carrying products with all branding, then do you. Also, if you work for a cosmetic brand then it’s normal to carry that particular brand in your kit.
If you enjoyed the read and like to donate a coffee, Zelle vanktr@gmail.com & Venmo @vanktr